Malgré Tout is Europe’s new digital media platform for riders and people with passion for the equestrian sport – completely free and without any commitments. 

We provide our readers with free content, including daily web articles and a monthly online magazine – all for free. Whether you are an elite rider or a beginner, our mission is to provide you with information on all you need to know about the equestrian lifestyle. 


We believe that our media should be free of any charge. That’s one of the basic ideas behind Malgré Tout. This is why we are very happy for the support from our advertisers. They make it possible for us to deliver free quality content to our readers.

We have been operating since 2015 and have built a digital media platform targeting a particularly attractive and viable audience. A target group consisting primarily of community-oriented women between the ages of 35 and 44 years. They are passionate about their life with horses and the equestrian sport in general.

We can convey your digital messages to a well-defined and strong audience. An audience consisting of more than 50,000 people using our free media platform every month.

We have developed several new initiatives in content marketing. This allows us to combine the written word with web banners and interactive ads. As a consequence, we use our online communication channels effectively and, as an advertiser, you will experience a greater impact on your messages. Being an advertiser at Malgré Tout should be easy. That’s why our advertisement concept is built around two types of package solutions:

Web Editorial & Media Optimal

Common to both solutions are an effective, and not least, measurable exposure on our digital platforms. With the packages, we make sure your commercial messages are exposed to an attractive and powerful audience. We ensure maximum exposure of your company and products through targeted banner advertising combined with editorial articles, competitions and ads in our digital magazine.

Don’t fit into a package? Don’t hesitate to contact us. We are happy to customize a solution for you and your business needs!


This solution is for the smaller companies, who want to convey their message to the readers. Web Editorial contains exposure and validation through the written word.

The Web Editorial solution contains:

  • A background article about your company or brand on our website and in our newsletter.
  • A branding series of articles about your business or brand on our website and social media.
  • An unlimited number of product articles and product news on our website and social media.

Subscription: 149 € per month excluding VAT.


This solution is aimed at larger companies, wanting to expose their message to a wider audience. The Media Optimal solution contains everything you need to expose your brand through written words and visual advertisement.In addition, your company will be a member of our panel of experts and be the primary professional resource we use when writing about specific topics or uncover new products.

The Media Optimal solution contains:

  • Books Banner (300x250px) for 52 weeks.
  • Article banner (930x180px) for 13 weeks.
  • Top banner (930x180px) for 13 weeks.
  • A4 full page adds in six magazines.
  • Product news on our website and social media.
  • Branding articles on our website and social media.
  • Articles and article banners in our newsletter six times.

Subscription: 499 € per month excluding VAT.

If you have any questions or would like to hear more, please feel free to contact us.

Troels Hoejvig
[email protected]
Tel .: +45 2383 2123
Tel .: +45 70274300

Malgré Tout Media A/S
Hjulmagervej 3F
DK-4300 Holbaek