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Cathrine is charming and down to earth – a good ambassador for the equine sport. She gives something to all of us who love horses and equine sport.
This is the intro for the short film ”Cathrine Dufour – The Story” which is produced by Nortly Film and has been watched by more than 85,000 people. The film has also been nominated for the Shortlist Award and the Audience Award at Ekko Shortlist Awards 2019. But what were the thoughts behind the film?
”Cathrine wanted to inspire others through her story,” says Joan Høstrup from Northly Film.
And that is exactly what happens when you have spent around 11 minutes watching the film. Regardless if you have a horse, is a student at a riding school, has a child that rides horses or want a horse, the film sets fire to the passion and dreams that all horse enthusiasts have.
The short film is not entirely new but if you have not seen it already, you should. It tells a personal story about Cathrine’s journey towards the international level she currently finds herself on. It is a rare insight into a world of results that for many ordinary horse owners seems unreal. The story paints an honest picture of an ordinary woman who dared to dream big but also is willing to work hard, ask for help and never give up. We also see a woman who loves her horse as highly as any other horse owner.
The beautifully produced film shows us a moment from behind the scenes that we normally do not have access to. It invites us into Cathrine’s world and makes it relatable, because it is honest.
For these exact reasons the visual story is an source of inspiration for many people. Not just within the horse world, but for anyone who sees it. Because it is not just about horses, but about passion and dreams which is something that we all can relate to. And that is precisely Northly’s vision for the film: To inspire through visual storytelling.
Visual storytelling is basically about creating a relation between a brand and the recipients. Consumers primarily use emotional experience and feelings rather than factual information when they chose a product or brand. The most important role of storytelling is to activate emotions and imagination of the recipient. This makes it easier for the recipient to relate the message to their own needs and experiences. If an emotional relation is formed, it is more likely that potential customers will buy the product or remember it.
The film about Cathrine’s story is a example of good storytelling that shows how a commercial message, in this case Trolle Company, can be sold by including it in an engaging and relatable story. You get caught in the story but see the products as a natural part of the experience.
Northly’s 3 tips for making good videos
Northly film creates and produces high-quality film and visual content for national and international companies. They make visual storytelling and cinematically aesthetic films in all formats from 10-second spots to 15-minute short documentaries.
”We put a lot of effort into finding the good stories and cases – people and themes – that can ensure that our customer’s branding becomes relevant and inspiring storytelling. We put our primary focus on working with these stories continuously throughout the process. And we strive to create storytelling that moves opinions and customers.”
Watch the film about Cathrine Dufour here:
