With a mission to be a more fun and sustainable choice for horse lovers worldwide Swedish Get the Gallop is striving to be a genuine and disruptive brand in the equestrian world. Its mission is to create and design with a purpose, benefiting horse lovers and horses worldwide. Here we give you a sneak peek into its diverse and inspiring collection.
Get the Gallop was founded by three women, Lisen Bratt Fredricson, Caroline Kanekrans and Louise Hamilton. Based in Sweden, Getthegallop.com launched in January of 2016. The main brand and sales channel being online with a few selected horseshows as a form of real-life destination store.
Lisen Bratt Fredricson has made her mark on Swedish show jumping through her two Olympics, several Grand Prix wins, Falsterbo Derby win, Swedish Championship titles and by being an avid entrepreneur having founded events and companies such as the Swedish Riders Award (Ryttargalan), Swedish Select Horse Sales and Elmia Scandinavian Horse Show. She’s married to Olympic champion, European Champion and artist Peder Fredricson.
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Lisen Caroline Kanekrans is ahorse lover and rider. She started her first business at 19 and since then, she’s been working in various industries including fashion, interiors, advertising, and communication, either running her own businesses or working at companies such as Mother London and Dubarry of Ireland.
Louise Hamilton is the brand’s Art Director, Web-pro and Digi-everything. Her career in advertising has taken her all over the world, working at some of the top names in Advertising and Digital Communication. She also co-founded an art gallery and one of the first web shops in Sweden to sell firsthand art online.
Anna Axenbjer joined the company in2020 and is now a partner as well as Head of Production. Apart from being an amazing buyer and creative product developer, she’s also got her eyes set on building the Get the Gallop brand and making sure it’s done in a sustainable and long-lasting way.
Malgré Tout Media is Europe´s new digital equestrian media with 100 % FREE CONTENT for riders and people with a passion for horses recreationally, or professionally.