Cookie policy

Last updated: juni 4, 2026 · Version: 1.0

When you visit Malgré Tout Media, we may store information on your device in the form of cookies and similar technologies (e.g. localStorage, pixels and fingerprints). This policy describes which ones we use, what they do, how long they are stored, and what rights you have.

You can change or withdraw your consent at any time by clicking here.

1. What are cookies?

Cookies are small text files stored in your browser when you visit a website. They are typically used to remember your choices, measure traffic or display relevant content. Cookies can be first-party (set by the site you visit) or third-party (set by external services embedded on the site, e.g. Google or Meta).

2. Data Controller

The data controller for processing personal data via this website is:

Malgré Tout Media
Studiestræde 5
4300 Holbæk
Denmark
CVR: 42597155
E-mail: kontakt@hojvig.dk

3. Legal basis

We process your personal data based on:

Your consent (GDPR Art. 6(1)(a) and the ePrivacy Directive § 5(3)) for non-essential cookies such as statistics, marketing and preferences.
Legitimate interest (GDPR Art. 6(1)(f)) for strictly necessary cookies that make the site function.

You have the right to withdraw your consent at any time. This does not affect the lawfulness of processing prior to the withdrawal.

4. Cookies we use

Necessary cookies (cannot be opted out)

These are strictly necessary for the site to function (e.g. session handling, security, cookie consent). We use them on the basis of GDPR Art. 6(1)(f) (legitimate interest in the site working). They cannot be opted out.

Name	Purpose	Expiry	Type
`hcc_consent`	Stores your cookie consent so the banner does not appear again.	12 months	HTTP / 1st party
`PHPSESSID`	Standard WordPress/PHP session cookie (set only when needed).	Session	HTTP / 1st party

Preference cookies

Remembers your choices such as language, region, settings and similar, so the site can be adapted to your experience. Legal basis: your consent, cf. GDPR Art. 6(1)(a) and the ePrivacy Directive § 5(3).

Google Fonts · Provider: Google LLC · Processed in: USA · Privacy Policy

The service does not set cookies itself, but data may be collected via pixels or log files.

Retention at provider: No cookies; IP address logged briefly

Statistics cookies

Helps us understand how visitors use the site so we can improve content and user experience. Data is processed in aggregate/pseudonymised form. Legal basis: your consent, cf. GDPR Art. 6(1)(a).

Google Analytics · Provider: Google LLC · Processed in: USA · Privacy Policy

Name	Purpose	Expiry	Type
`_ga`	Distinguishes unique users	2 years	HTTP / 1. part
`_ga_*`	Persists session state for GA4	2 years	HTTP / 1. part
`_gid`	Distinguishes unique users (24 hours)	24 hours	HTTP / 1. part
`_gat*`	Limits the number of requests	1 minute	HTTP / 1. part

Retention at provider: Up to 14 months (configurable)

Google Tag Manager · Provider: Google LLC · Processed in: USA · Privacy Policy

Google Tag Manager acts as a container that loads other services (e.g. Google Analytics, Google Ads, Meta Pixel etc.). Their cookies are listed separately under their own sections. GTM as a container does not set tracking cookies itself, but contacts Google to fetch the container configuration.

Retention at provider: Depends on the tags that are loaded

Matomo · Provider: InnoCraft · Processed in: EU/EEA (depends on hosting) · Privacy Policy

Name	Purpose	Expiry	Type
`_pk_id.*`	Identifies unique visitors	13 months	HTTP / 1. part
`_pk_ses.*`	Identifies current session	30 minutes	HTTP / 1. part
`_pk_ref.*`	Stores the source of the visit (referrer)	6 months	HTTP / 1. part

Retention at provider: Configured by site owner (typically 13-24 months)

Marketing cookies

Used by third parties for embedded content (YouTube, social media) and targeted advertising across sites. Legal basis: your consent, cf. GDPR Art. 6(1)(a).

Google AdSense · Provider: Google LLC · Processed in: USA · Privacy Policy

Name	Purpose	Expiry	Type
`IDE`	Measures and reports ad impressions	13 months	HTTP / 3. part
`NID`	Remembers user ad preferences	6 months	HTTP / 3. part
`test_cookie`	Checks whether the browser accepts cookies	15 min	HTTP / 3. part

Retention at provider: Up to 13 months for ad personalisation

5. Transfer to third countries (USA etc.)

Several of the services we use (e.g. Google, Meta, Microsoft) are headquartered in the USA and may transfer your personal data there. The USA has been assessed by the EU Commission as a country with an adequate level of protection under the EU-US Data Privacy Framework, and transfers are also based on Standard Contractual Clauses (SCCs).

Please note that US authorities may, under certain circumstances, access data stored with US providers. You can always opt out of these services by rejecting statistics and marketing cookies in the consent banner.

6. Your rights

Under the General Data Protection Regulation (GDPR) you have the following rights:

Right of access: to know what information we process about you.
Right to rectification: to have inaccurate information corrected.
Right to erasure ("the right to be forgotten"): in certain situations.
Right to restriction: to have processing of your information restricted.
Right to data portability: to receive your information in a structured, commonly used and machine-readable format.
Right to object: to processing based on legitimate interest.
Right to withdraw consent: at any time via cookie settings.
Right to lodge a complaint: with the Danish Data Protection Agency at datatilsynet.dk if you are dissatisfied with our processing.

7. How to change or withdraw your consent

Click here to open the cookie settings. You can also delete cookies directly in your browser — see guidance at aboutcookies.org.

8. Contact

If you have questions about this policy or wish to exercise your rights, contact us at kontakt@hojvig.dk.

Policy version 1.0 · Cookie list last updated juni 4, 2026 · Generated by Højvig Cookie Consent v1.9.22