Cookie policy

Last updated: maj 19, 2026 · Version: 1.0

When you visit Malgré Tout Media, we may store information on your device in the form of cookies and similar technologies (e.g. localStorage, pixels and fingerprints). This policy describes which ones we use, what they do, how long they are stored, and what rights you have.

You can change or withdraw your consent at any time by clicking here.

1. What are cookies?

Cookies are small text files stored in your browser when you visit a website. They are typically used to remember your choices, measure traffic or display relevant content. Cookies can be first-party (set by the site you visit) or third-party (set by external services embedded on the site, e.g. Google or Meta).

2. Data Controller

The data controller for processing personal data via this website is:

Malgré Tout Media
Studiestræde 5
4300 Holbæk
CVR: 42597155
E-mail: kontakt@hojvig.dk

3. Legal basis

We process your personal data based on:

Your consent (GDPR Art. 6(1)(a) and the ePrivacy Directive § 5(3)) for non-essential cookies such as statistics, marketing and preferences.
Legitimate interest (GDPR Art. 6(1)(f)) for strictly necessary cookies that make the site function.

You have the right to withdraw your consent at any time. This does not affect the lawfulness of processing prior to the withdrawal.

4. Cookies we use

Necessary cookies (cannot be opted out)

These are strictly necessary for the site to function (e.g. session handling, security, cookie consent). We use them on the basis of GDPR Art. 6(1)(f) (legitimate interest in the site working). They cannot be opted out.

Name	Purpose	Expiry	Type
`hcc_consent`	Stores your cookie consent so the banner does not appear again.	12 months	HTTP / 1st party
`PHPSESSID`	Standard WordPress/PHP session cookie (set only when needed).	Session	HTTP / 1st party

Preference cookies

Remembers your choices such as language, region, settings and similar, so the site can be adapted to your experience. Legal basis: your consent, cf. GDPR Art. 6(1)(a) and the ePrivacy Directive § 5(3).

Google Fonts · Provider: Google LLC · Processed in: USA · Privacy Policy

The service does not set cookies itself, but data may be collected via pixels or log files.

Retention at provider: Ingen cookies; IP-adresse logges kortvarigt

Statistics cookies

Helps us understand how visitors use the site so we can improve content and user experience. Data is processed in aggregate/pseudonymised form. Legal basis: your consent, cf. GDPR Art. 6(1)(a).

Google Analytics · Provider: Google LLC · Processed in: USA · Privacy Policy

Name	Purpose	Expiry	Type
`_ga`	Skelner unikke brugere	2 år	HTTP / 1. part
`_ga_*`	Persisterer sessions-tilstand for GA4	2 år	HTTP / 1. part
`_gid`	Skelner unikke brugere (24 timer)	24 timer	HTTP / 1. part
`_gat*`	Begrænser antallet af forespørgsler	1 minut	HTTP / 1. part

Retention at provider: Op til 14 måneder (kan konfigureres)

Google Tag Manager · Provider: Google LLC · Processed in: USA · Privacy Policy

Google Tag Manager fungerer som en container der loader andre tjenester (fx Google Analytics, Google Ads, Meta Pixel m.fl.). Deres cookies er listet separat under deres egne sektioner. GTM som container sætter ikke selv tracking-cookies, men kontakter Google for at hente container-konfigurationen.

Retention at provider: Afhænger af de tags der loades

Matomo · Provider: InnoCraft · Processed in: EU/EØS (afhænger af hosting) · Privacy Policy

Name	Purpose	Expiry	Type
`_pk_id.*`	Identificerer unikke besøgende	13 måneder	HTTP / 1. part
`_pk_ses.*`	Identificerer aktuel session	30 minutter	HTTP / 1. part
`_pk_ref.*`	Gemmer kilden til besøget (referrer)	6 måneder	HTTP / 1. part

Retention at provider: Konfigureres af site-ejer (typisk 13-24 måneder)

Marketing cookies

Used by third parties for embedded content (YouTube, social media) and targeted advertising across sites. Legal basis: your consent, cf. GDPR Art. 6(1)(a).

Google AdSense · Provider: Google LLC · Processed in: USA · Privacy Policy

Name	Purpose	Expiry	Type
`IDE`	Måle og rapportere annoncevisninger	13 måneder	HTTP / 3. part
`NID`	Husker brugerens annonceindstillinger	6 måneder	HTTP / 3. part
`test_cookie`	Tjekker om browseren accepterer cookies	15 min	HTTP / 3. part

Retention at provider: Op til 13 måneder for ad-personalisering

5. Transfer to third countries (USA etc.)

Several of the services we use (e.g. Google, Meta, Microsoft) are headquartered in the USA and may transfer your personal data there. The USA has been assessed by the EU Commission as a country with an adequate level of protection under the EU-US Data Privacy Framework, and transfers are also based on Standard Contractual Clauses (SCCs).

Please note that US authorities may, under certain circumstances, access data stored with US providers. You can always opt out of these services by rejecting statistics and marketing cookies in the consent banner.

6. Your rights

Under the General Data Protection Regulation (GDPR) you have the following rights:

Right of access: to know what information we process about you.
Right to rectification: to have inaccurate information corrected.
Right to erasure ("the right to be forgotten"): in certain situations.
Right to restriction: to have processing of your information restricted.
Right to data portability: to receive your information in a structured, commonly used and machine-readable format.
Right to object: to processing based on legitimate interest.
Right to withdraw consent: at any time via cookie settings.
Right to lodge a complaint: with the Danish Data Protection Agency at datatilsynet.dk if you are dissatisfied with our processing.

7. How to change or withdraw your consent

Click here to open the cookie settings. You can also delete cookies directly in your browser — see guidance at aboutcookies.org.

8. Contact

If you have questions about this policy or wish to exercise your rights, contact us at kontakt@hojvig.dk.

Policy version 1.0 · Cookie list last updated maj 19, 2026 · Generated by Højvig Cookie Consent v1.9.5